The use of digital technologies in the retail space also helps to enforce branding and enriches the overall shopping experience. It allows shoppers to visually interact with the brand’s products or promotions whilst still in the store environment, where actual purchasing decisions are being made.
- In-store digital advertising
Digital advertising allows brands to place key advertising messages along any point in the customer’s decision and purchase making cycle. Advertisers are able to inform customers at numerous points throughout their journey resulting in increased sales at the point of decision.
Obviously, size, frequency, content and placement can vary however this can be used to the retailers benefit as an additional source of revenue to charge brands for advertising placements.
2. In-store digital signage and music
Digital signage and displays can be used effectively to promote products, brands, and services to customers and also attract potential customers with strategically placed screens in storefront windows.
In-store music has also added to the customers’ shopping experience and when these channels are integrated, a retailer can a lot more efficiently deliver their marketing message – visually and audibly to the customer right at point of purchase. By integrating digital technology into the retail environment users are able to communicate key messages in real time to target consumers via a range of digital devices– all from one core solution.
- Employee training and skills management
Digital Signage and displays can also be used to display employee training videos, health & safety and other corporate messages at any time to employees. Employee training can be further enhanced to include Training on Demand, which allows training videos to be played at times set by the individual store management.
Huge cost saving can be experienced through the use of distributing corporate messages via digital displays, eliminating the need for the presentation or printed material.
More and more companies are using digital signage to enhance, inform, upsell and improve business performance and is definitely something to consider adding to your retail marketing mix.
With thanks to Memeburn
For all your Digital Signage Solutions, contact PDT for a comprehensive quotation and site visit on firstname.lastname@example.org and 0861 123 738
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