This is a re-post from our number 1 Digital Signage Source, Digital Signage Today.
Digital signage is being used more often than ever before by businesses and organizations as the use of traditional static signage continues to wane. Why is it that companies are turning to digital solutions for communications needs? For one, technology in the digital signage space is improving at a rapid rate, making digital signage more accessible and available than ever before. But there are ever more reasons to consider digital signage and whether or not it is right for your business.
Here are three primary reasons digital signage is becoming a go-to solution for companies who once used traditional static signage:
When it comes to traditional static signage, there are only a couple of ways to deal with content. You create the content (or perhaps pay someone to do so), then you print the content (almost always by paying someone), then you place the signage. But we know that all content has a certain shelf life; so, when the content on traditional signage becomes out of date, your options are limited. You can replace the sign, remove it or re-purpose it as an antique wall ornament at Cracker Barrel. With digital signage, this is no longer the case. Now, your content can be customized to suit a particular time frame. If it is interactive, the content can be tailored to individual users, giving your customers quick access to whatever information they are seeking. The flexibility of digital signage takes the cost of seasonal printing for displays out of your budget and gives you the ability to drive information directly to whomever you want to reach when and where you want to reach them.
2. Big Data
With interactive signage and the right software solution, you can gather data on usage, outcomes and overall interaction with the device. Even more telling is the data that can be gathered with camera analytics; such software can measure the effectiveness of any digital signage solution by gathering data such as dwell times, anonymous demographics and overall traffic. The ability to measure the effectiveness of your message through robust data analytics is a powerful tool that makes traditional static signage seem, well, traditional and static.
3. Return on investment
The primary reason companies are shifting away from traditional static signage and opting for digital signage is because of the long-term ROI it provides:
1) Digital signage is more flexible; this means can make adjustments without incurring major printing costs, tailor your messaging to suit an audience, deploy new content quickly and easily, etc.
2) Digital signage solutions enable you to collect data you couldn’t collect with traditional static signage. Now, it’s important to note that there are certain costs associated with deploying data analytics software.
These are compelling reasons to make the leap.
But what type of digital signage should you deploy? How will you manage your content? Will you use interactive signage or display-only signage?
Contact PDT today to discuss your digital signage solutions with us.
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