In recent years the digital revolution has waged war on the print industry. Books, magazines and letters have been replaced by e-readers, tablets and email, whilst touch screens and constant real-time updates have become everyday fixtures in our lives. The debate over books, however, still rages. Indeed, libraries are flying the flag for traditional modes of communication, but these age-old institutions are striving to stay relevant in a constantly evolving information landscape.
Here are four ways digital signage can make libraries better:
1. Providing information
Libraries usually have an information desk manned by one or more staff members. A digital information kiosk would take some of the pressure off the information desk by answering frequently asked questions and providing useful information.
It would reduce queuing time at the desk, resulting in a more enjoyable experience for patrons and less stress for staff.
2. Signposting the shelves
Libraries can be confusing places – most have separate sections for different subjects, and many span several levels of a building. A digital map on each floor or in each section would help solve this problem. It would reduce staff time spent directing guests and eliminate the need for paper maps, thus saving costs.
3. Real-time event scheduling
Many libraries host events like concerts, poetry readings, author appearances, book club meetings and community group gatherings. Digital signage can be incredibly effective in advertising these events. Attractive graphics and video are much more eye-catching and engaging than traditional signage, making digital signage a powerful event marketing tool.
4. Saving money
Many libraries are publicly funded or operate on an extremely tight budget. Digital signage solutions offer a great cost-to-benefit return on investment, making them ideal for libraries. Their hardware is easy to operate, and with only minimal training any employee can be taught to manage the content shared via the screens. Content changes can be made quickly and easily without significant disruption to the employee’s schedule or to the display.
Digital signage has wide appeal, and is often popular with children and older people who may have difficulty reading small print. PDT has customized solutions for libraries and other industries including corporate and retail.
Contact PDT for a customised solution quote.
- With thanks to Acante
Categorised in: News