Digital Signage users know that the implementation process can be long and tedious — or even worse, like something akin to a moving target that is as elusive as shooting clouds in the sky! It’s time to understand why this is often the case and what you can do about it.
- Preparation – Do your homework and draft a vision
Digital signs can be used in so many ways, e.g., wayfinding, interactive informational kiosks, menu boards, reader boards and digital door cards, just to name a few.
- Approach – Creating sizzle, bacon or dessert?
Some approaches may involve revenue generation by creating buzz with advertising or a consumer experience. Other approaches may focus on communicating useful information to the public with visual impact.
- Discovery – Do more homework and test your ideas
Through an extensive discovery process, creative staff and managers identify the “brand purpose.” This is the final collaborative phase before the assembly process begins that explains and then demonstrates the purpose of your customer’s digital experience. This is the phase to beta test ideas before expending larger sums of time and effort into building a system. This is doubly true if your digital signage strategy has a strong marketing component.
- Content design – Don’t be boring
It’s important to keep content relevant to the situation. This is at the core of digital signage success.
- Solution design – Experience matters
Regardless of the technical ability of system designers, their experience in designing digital signage systems makes a big difference when it comes to specifying the right mix of components, which will have a major impact on the next phase — implementation.
- Implementation – Time to get your hands dirty
Don’t make this mistake: not giving much thought to sign placement. The physical locations and deployment of digital signage displays, players, cabling and other elements is an important consideration.
- Repeat – The cycle of success
Repeating the above steps will allow you to see where improvement can occur as well as what works better for your situation.
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With thanks to Digital Signage Today
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