Latest Posts

PDT, Making its mark in Markham

Mall Of Africa, the biggest retail space in Africa opened its doors a couple of weeks ago. PDT was part of this installation. Thanks to the Foschini Group, Markham was the store where we installed some of the greatest the digital world has to offer. When looking at the retail experience, The Foschini group saw…

World of Nyx Experience brought to you by PDT

Digital Signage fever has hit Menlyn Shopping Centre. Top retail brand, Clicks, launched NYX Cosmetics on 24 November to a large crowd of eager consumers. NYX professional make up shares with all makeup enthusiast their passion for makeup artistry and enable them, through the most complete line of affordable professional makeup products, colours and tools,…

How to create a successful customer experience using digital signage

Retailers making the transition from clicks to bricks, or visa-versa, will know the power that comes when you pair digital interaction with the offline world. Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products…

3 Reasons To Switch Your Digital Signage Software

There are a growing number of digital signage resellers and customers that are exploring how they can replace their current digital signage content management system (CMS). Here are the top 5 reasons that companies have switched their digital signage CMS to PDT’s: 1. Cost In the past, digital signage solutions demanded the use of complex…

PDT Managing Director, Cornel van Lingen speaks at Retail Forum

After a successful presentation at the Mall Indaba 2016, Public display Technologies’ Managing Director, Cornel van Lingen was invited to Saitex Africa (Retail Forum) to share his insights. Under the theme: “Technology in Retail”, Cornel’s presentation will focus on: Transforming the Retail Experience with Digital Signage Here are some talking points that will be included:…

Digital Signage to Transform Retail Environment

In today’s highly competitive business environment and with ad avoidance on the rise, marketers are being challenged to be more creative and adopt a more compelling approach to communicating their messages to their audience. As such, the marketing mix is broadening to include digital signage as a tool to engage audiences when it matters the…

3 top ways to make use of digital signage in your retail space

  The use of digital technologies in the retail space also helps to enforce branding and enriches the overall shopping experience. It allows shoppers to visually interact with the brand’s products or promotions whilst still in the store environment, where actual purchasing decisions are being made. In-store digital advertising Digital advertising allows brands to place…

Essential Retail Digital Signage

Retail digital signage is a powerful tool. Digital displays can be used throughout the store for branding, merchandising, promoting specials, and educating or entertaining customers. Retail customers today want access to products, information, trusted opinions, and deals, regardless of whether they are shopping online, in a store, or both. Retailers now can deliver interactive, immersive…

Digital signage is the new normal for travel and hospitality

The ever-changing Rand is making South Africa to be the best holiday destination- so for the next five or six months airports, and other major transport hubs will be busier than usual. Congested travel periods — especially the summer months — create an influx of travellers, especially leisure travellers who aren’t as travel savvy as…