Digital signage is the new face of retail

November 2, 2015 12:59 am Published by

Today posters and shelf tags have been replaced with dynamic digital signs that offer real-time information on products and availability, as well as interactive information or visually enticing photos and video. Screens at checkouts leverage loyalty program information to offer personalised information on complimentary products or services relevant to the individual at the register.

These days to get people out of their houses and shopping in the store retailers need to rethink how they attract and retain customers. From the exterior of the store through to the checkout, retailers need to create an immersive and personalized shopping experience. The explosion of the Internet of Things and new devices such as sensors that can communicate with each other has enabled retailers to create a new personalised shopping experience.Storefront DS 3

Earlier in the year, we showcased Flight Centre with whom we have a long-standing relationship with and Pentravel who rolled out ‘Sunshine Stores’. They are the brands that have forecasted that the changes in technology will have a lasting effect on the customer experience.

These days, paper catalogues have now taken the form of self-serve kiosks that allow customers to view a retailer’s full offering and place orders without having to go up to the checkout. How many times have you asked a clerk to check the stockroom for a size you need? Now in many retail stores clerks are armed with tablets that provide real-time information on inventory levels and enable them to provide you with additional product information or reviews.

Retailers that want to leapfrog the competition have realised creating an immersive digital experience in their stores is key. Critical to this is having a platform that can take information from a variety of sources and drive an immersive and interactive visual experience across all of these devices. Maybe it’s time to check out digital signage.

storefront DS 2PDT has mastered the customer experience solution with its 21st century Digital Signage solutions. Whatever the retail problem, there will be a solution. Contact PDT here or call 0861 123 738.

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