Digital signage is the new normal for travel and hospitality

April 25, 2016 7:04 am Published by

The ever-changing Rand is making South Africa to be the best holiday destination- so for the next five or six months airports, and other major transport hubs will be busier than usual. Congested travel periods — especially the summer months — create an influx of travellers, especially leisure travellers who aren’t as travel savvy as seasoned business travellers. Long lines, ever-changing security protocols and seasonal travel spikes are a recipe for travel delays and flaring tempers. Fortunately, travel hubs across the country and around the world are upping their game with digital signage to help ease the pain.

This holds especially true at airports.

Just a few short years ago the only digital signs in airports were used to display arrival and departure information. Today digital signage is ever-present in airports – from airport counters to boarding areas to many of the food and specialty shops that line the terminals. Airport digital signage networks are also equipped to broadcast important safety information in the event of an emergency.

These signs instruct, inform and entertain — a true multifunctional tool built for air travel in the 21st century.

Train and subway stations also present a significant growth potential for digital signage. Everyday commuters tend to know train and subway routes like the back of their hands, yet navigating these transit mazes is often a daunting task for tourists. Fortunately, new wayfinding kiosks are making their way into these stations, making it easier for people to find the most direct (and quickest) way to get from point A to point B. And beyond these wayfinding capabilities, digital signage is being used at a growing number of stations to display important information like service delays and estimated arrival times.

But beyond the transportation hubs themselves, travellers will see an endless array of digital signage this summer. Attractions with informative signage, museums with interactive displays and hotels with impressive video walls in their lobbies — the list goes on.

PDT has digital signage solutions that suit the transportation industry and are sure to keep visitors engaged and informed.

View more information on PDT’s Digital Signage or contact us on 086 1123 738 or


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