5 steps to maximise your Digital Signage

May 27, 2015 11:22 am Published by

In an age where visual is everything and seeing is believing, consumers have a love affair with anything that’s visually appealing and eye-catching. Whether you already use digital signage or you are looking to get it, you cannot go wrong with these simple steps on maximising your digital communications.

5 steps digital signage

  1. Create Engaging Digital Signage Content

The frequency of which you change your digital display content should not be underestimated. Using the same content for a long period of time will make the audience numb and ignorant towards your display. Keep it relevant by incorporating live feeds such as the news, weather, traffic or social media updates.

  1. Choose the right location

The whole point of a digital signage solution is to get your content across to the right people, at the right time. For messages aimed at students, you might choose to place the screen in the cafeteria or the library, whereas content aimed at visitors may be placed in a reception area.

  1. Try something different

Most screens we see are horizontal, why not try vertical? More people will stop to look at your sign if it’s something the human eye isn’t used to. This trend is growing though, so get in there quickly.

  1. Choose a provider that offers after-sales support. 

If there is a connection failure or a disconnected cable, the average person might take days to figure out what the problem is while time-sensitive information does not get delivered at the right time. Having an after-sales agreement with your supplier ensures that they detect and correct the problem before you even notice or that they send help your way. If you are not a hardware and software guru, this step is a must-have.

  1. Talk to the Digital Signage Specialists

Look for a supplier with years of experience and the evidence to support it. Your supplier should be able to provide professional advice and guidance on the most suitable digital displays for your business.

For more information on how you can maximise your digital signage, click here.


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