The Right Digital Signage Can Transform the Retail Experience

March 22, 2016 6:44 am Published by

Digital signage is coming to define how stores communicate and interact with customers on many different levels.

Bringing digital shopping to showrooms creates opportunities to collect detailed demographic information about each consumer, access comprehensive buying histories of top customers and, more important, develop insights about upselling and cross-selling opportunities.

Unfortunately, no single technology brings this modern shopping experience to physical locations by itself. But now retailers are taking a leap forward with the latest generation of a familiar tool: digital signage.

Industry experts say that digital signage is transforming beyond what was considered the state of the art just a few years ago. Modern digital signage is interactive and caters to the personal tastes and profiles of shoppers. Some signs support bidirectional communication by capturing customer information even while delivering targeted messages to them. Other solutions blur distinctions with point-of-sale (POS) terminals by processing sales transactions away from traditional counters.

As digital signage evolves to offer interactive experiences, IT managers face new challenges. They must evaluate a wide range of format choices to find the best mix for their stores. Industry experts advise retailers to make technology decisions only after they clearly understand the business drivers behind a new digital signage rollout.

Retailers should be looking for service providers that have the industry experience to ensure that you receive the best service and the most cost-effective solutions available.

PDT has large team that are heavily invested in increasing the customer experience through retail digital signage. Contact PDT today on hello@pdtsa.co.za for more information.


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