Every year we are besieged with “trends-type” articles that companies need to be aware of for the coming 12 months.
In fact it’s not far-fetched to suggest that, pretty soon, the prediction gods will descend from the technology heavens to inform us what 2020 will look like – for marketers, for IT, for business leaders . . . and so we will watch these vodcasts, listen to the podcast – maybe even read some articles – and then decide which bandwagon we will jump on, consider for a moment or dismiss out of hand.
Not every “trend” is worth taking note of, of course.
Remember the BYOD craze from a few years back? Yes “Bring Your Own Device” was all the rage in the early 2010s only to fizz out and drop from the face of the planet faster than the use of iPads in boardroom meetings.
Was a time when one was greeted by a bank of gleaming Apple tablets when sitting down for any discussion . . . yet today you are more likely to find an actual notepad than anything electronic.
The point of it all is that trends come and go, technologies rise and fall and that’s fine – one technology however that seems to be going from strength-to-strength is the use of holograms in marketing, brand building, data visualisation and other applications.
From 2009 to Avengers Endgame, 2023 and beyond.
As you may or may not know, this year’s number one block buster movie, Avengers Endgame, is mostly set in the year 2023.
While the first large scale commercial use of holograms in marketing date back to a Kellogg’s campaign in 2009 – the new breed of 3D holograms such as delivered by HYPERVSN are sure to have a lasting and measurable impact way beyond 2020 and, we believe, past the theatrical heroics of Captain America and Co.
Here are just a few reasons you need to consider holograms for your brand this festive season – and beyond.
Affordable and practical for many applications:
The technology has evolved to be flexible and superbly detailed, allowing for any number of practical use-case scenarios without costing an arm, leg or duplicate of Thor’s hammer.
Capture customer attention:
Nothing’s more difficult – both on and offline. “To stay ahead in the race,” says Yondr.agency, “holographic technology can help you command consumer attention and communicate your message more effectively.”
Keep an eye on the customer of tomorrow:
Says Mathias Van Dosselaer, writing for Yondr. “Brands that want to target the consumers of tomorrow need to appeal to their interests and holograms are the perfect way to create engaging, immersive experiences.”
Grow your business with HYPERVSN 3D Holographic Displays
PDT and our partners are all enthusiastic advocates of 3D Holographic Displays with a deep
knowledge of our solution and a passion for delivering exceptional experiences to their customers.
Our partnership with HYPERVSN ensures clients receive the latest technology and the best possible
price (to rent or buy).
If “making an impact” is #1 on your agenda – for retail, commercial, corporate or any other purpose,
we invite you to connect with our teams.
We look forward to discussing your next big idea with you.