In today's digital age, businesses are constantly seeking innovative ways to attract and engage customers. With the increasing fatigue associated with online advertisements, many companies are turning to offline marketing strategies. One such strategy that is often overlooked is in-store advertising. Traditional brick and mortar shops have a unique and untapped asset - their physical space. By leveraging this space effectively, businesses can increase sales, enhance customer satisfaction, and create a memorable brand experience. In this article, we will explore the benefits of in-store advertising and how Public Display Technologies (PDT) can revolutionize your marketing efforts.
What is In-Store Advertising?
In-store advertising, as the name suggests, involves marketing to customers while they are inside your store or commercial property. Unlike traditional retail advertisements that focus on attracting customers to the store, in-store advertising takes advantage of the fact that customers are already engaged and ready to make a purchase. It utilizes in-property media and messaging to increase brand awareness, showcase new products, and ultimately drive sales. When done right, in-store advertising can be a powerful customer magnet and even generate word-of-mouth marketing for your business.
The Benefits of In-Store Advertising
Numerous studies have confirmed the effectiveness of in-store advertising. According to a Mass Merchant Shopper Engagement Study conducted by POPAI, 82% of purchasing decisions are made while in a store, 62% of shoppers make impulse buys, and 16% of unplanned purchases are driven by in-store ads. These statistics highlight the significant impact in-store advertising can have on your business. Let's explore some of the key benefits:
1. Persuades Customers: In-store ads not only convince buyers to purchase your products but also leverage impulse buying. The right cross-sell or upsell strategy can nudge customers to add extra items to their shopping cart.
2. Introduces New Products: In-store advertising provides a perfect opportunity to explain how a product works and its benefits. When customers are already interested in a similar product, showcasing your offering in person can significantly increase their likelihood of making a purchase.
3. Promotes Sales: Customers are more likely to notice and engage with sale banners or promotional items when they are physically present in the store. In-store advertising ensures that your sales promotions are effectively communicated to your target audience.
4. Reminds Customers: In-store ads serve as a reminder to customers who may have shown interest in your brand through online marketing efforts but failed to convert. By reinforcing your brand message in-store, you can re-ignite their interest and push them towards making a purchase.
Connect with the PDT team or follow us on Linkedin to find out more.