COMPANY NEWS

PDT wins big at the tt100 Business Innovation Awards with HYPERVSN 3D Holographic Display

The tt100 Business Innovation Awards program was launched in 1991 to create an awareness of the role of technology and innovation in South Africa. Since then it has evolved into one of the foremost business awards programmes, celebrating businesses that help bring significant change to their operational landscape. At this year’s event (held at the…

COMPANY NEWS

What are holograms good for anyway?

Today we borrow some content from Computerworld, more notably from Mike Elgan composing this piece titled, “The future of 3D holograms comes into focus.” In it, Mike discusses some of the new technologies to look out for, including Microsoft’s Hololens headset and a competitor from Magic Leap called “Lightware”. While these Augmented Reality (AR) headsets…

COMPANY NEWS

Don’t just play, deliver a ‘royal flush’ through data visualisation.

The human brain processes visual information more easily than written information . . . a picture telling a thousand words and so on, agreed? Now take that same philosophy and apply it to the way we display data for whatever purpose. It could be an exhibition, a presentation, internal company communication . . . literally…

COMPANY NEWS

Immersive and interactive holographic display experiences, what are you waiting for South Africa?

Every year we are besieged with “trends-type” articles that companies need to be aware of for the coming 12 months. In fact it’s not far-fetched to suggest that, pretty soon, the prediction gods will descend from the technology heavens to inform us what 2020 will look like – for marketers, for IT, for business leaders…

COMPANY NEWS

PDT delivers technologies that connect people, brands and messages.

How do you cut through the noise? In a world of rapid digitisation this is the billion-dollar question. And there are many answers to that question, some more valid than others and, some, more timing appropriate for your business (and your customers) right here and now. The reality is that technology is overwhelming and there…

COMPANY NEWS

How display holograms can give fashion retailers the edge in 2019

Bricks and mortar retailers all face a significant business challenges, such as: finding new and interesting ways to entice consumers in-store instead of “online only” and gaining greater share of the foot-traffic that’s already in a mall, shopping center or retail space. In many ways the “physical” store environment mirrors the digital world. Imagine a…

COMPANY NEWS

Capitalising on the rise of experiential retail.

Everybody looks at trends to help shape their company focus – and retail is no different. It doesn’t mean that “trend” should be your only guiding light of course. Often, the keys to really unlocking the potential of your business already exists in-house and relates to basics like quality (products and service delivery), the overall…

CASE STUDIES

PDT’S HOLOGRAM SOLUTION FOR FALKE AT TWO EXPOS

FALKE’s main driver for success at two major Expos was a new look with fresh vibrancy. They wanted to increase their exhibition stand’s size, believing the bigger stand would create an greater impact and be a consumer drawcard. PDT showcased two of their hologram units on the FALKE stand at the Cape Town Cycle Tour…

COMPANY NEWS

In the fight for eyeballs, HYPERVSN is your Muhammad Ali.

Business growth is not a marketing problem, or technology problem – it’s everyone’s problem and the line between CMO, CTO and CIO is certainly blurry. The drive is excelling in terms of customer experience and their overall interaction with a company or brand, with all communication channels and client service platforms, AI enabled bots, online…

CASE STUDIES

JOHNNY’S GUITAR DRIVE IN ROCKS CUSTOMERS

Johnny’s Guitar Drive-In used to be dressed in information overload. There were burger signs, hot dog signs and prices all over the building and it looked a mess. They needed a more effective way to communicate their specials, upcoming events, waiters on duty and keep their customers entertained. Owner, John Kongos, came up with the…