How do you cut through the noise?
In a world of rapid digitisation this is the billion-dollar question. And there are many answers to that question, some more valid than others and, some, more timing appropriate for your business (and your customers) right here and now.
The reality is that technology is overwhelming and there are literally thousands of ways to interact with customers via all kinds of channels.
And it’s not just your customers you need to think about – company employees also require increased engagement across multiple locations – personalised and relevant to their circumstance.
It is the organisations that get that part right that are also able to enjoy the greatest benefits in terms of productivity, innovation and, of course, the “bottom-line” holy grail.
Across many industries, from music, film and banking to retail, industrial and beyond, digitisation is playing a transformative role in shifting and influencing human behaviour.
- You cannot be everything to everyone, however, which is why it is important to develop a pragmatic strategy for the digitisation of your communications network.
You need to understand “why” you are doing X, Y and Z – the purpose and desired outcomes of those actions.
Observe and Listen
The biggest mistake you can make is to embark on a project before fully understanding the current status quo.
Who is your target audience, where and how do they interact with your brand, what are their expectations and how do you measure the efficacy of your reach?
It’s easy for communication-technology service providers to “sell products”. From digital signage networks and displays to LED billboards, self-service kiosks and, even, 3D Holographic Display technology there are a myriad of suppliers who will be willing to shove as much product your way as your purse-strings can handle.
Our philosophy is different.
PDT’s team of industry specialists have been in the communications game for over 16 years and, having delivered ground-breaking solutions to companies across the corporate, retail, industrial and mining sectors – we have formulated an approach that is geared to deliver fit-for-purpose products and services.
No more, no less.
Immediate, personalised and convenient experiences.
Today’s shopper, office or site worker requires seamless communications to help push their decision-making process in the right direction.
PDT offers the knowledge and the right technologies that can help your business “sell your story” in a convenient, personalised and effective way.
PDT connects people, brands and messages.
We invite you to discuss your ideas with us.