In today’s digital age, businesses are constantly seeking innovative ways to attract and engage customers. With the increasing fatigue associated with online advertisements, many companies are turning to offline marketing strategies. One such strategy that is often overlooked is in-store advertising. Traditional brick and mortar shops have a unique and untapped asset – their physical…

Since the beginning of level 4 lockdown, PDT has been rolling out, to existing and new clients, a Covid-19 readiness program to assist with the post lockdown transition. Phase 1 kicked off with the integration of chatbots and digital signage to include getting information via WhatsApp, the formulation of customised chatbot features to the client’s…

Covid-19 swept across our planet and completely changed the way we interact with the world. Public gatherings are forbidden, handshakes have become elbow taps and social distancing is the new norm. While life needs to go on, it’s going on in a vastly different way. Even if Covid-19 was completely eradicated tomorrow, we all remain…

In December 2019, South Africans were hit with the highest load shedding schedule yet, state 6. It was met with confusion and anger from the public and a plethora of excuses from the state-owned entity namely- “a technical problem at the Medupi power station”. With an economy relying heavily on Eskom’s power, being able to…

The tt100 Business Innovation Awards program was launched in 1991 to create an awareness of the role of technology and innovation in South Africa. Since then it has evolved into one of the foremost business awards programmes, celebrating businesses that help bring significant change to their operational landscape. At this year’s event (held at the…

The human brain processes visual information more easily than written information . . . a picture telling a thousand words and so on, agreed? Now take that same philosophy and apply it to the way we display data for whatever purpose. It could be an exhibition, a presentation, internal company communication . . . literally…

How do you cut through the noise? In a world of rapid digitisation this is the billion-dollar question. And there are many answers to that question, some more valid than others and, some, more timing appropriate for your business (and your customers) right here and now. The reality is that technology is overwhelming and there…

Everybody looks at trends to help shape their company focus – and retail is no different. It doesn’t mean that “trend” should be your only guiding light of course. Often, the keys to really unlocking the potential of your business already exists in-house and relates to basics like quality (products and service delivery), the overall…