Company News and Updates
Bricks and mortar retailers all face a significant business challenges, such as: finding new and interesting ways to entice consumers in-store instead of “online only” and gaining greater share of the foot-traffic that’s already in a mall, shopping center or retail space. In many ways the “physical” store environment mirrors the digital world. Imagine a…
Everybody looks at trends to help shape their company focus – and retail is no different. It doesn’t mean that “trend” should be your only guiding light of course. Often, the keys to really unlocking the potential of your business already exists in-house and relates to basics like quality (products and service delivery), the overall…
FALKE’s main driver for success at two major Expos was a new look with fresh vibrancy. They wanted to increase their exhibition stand’s size, believing the bigger stand would create an greater impact and be a consumer drawcard. PDT showcased two of their hologram units on the FALKE stand at the Cape Town Cycle Tour…
Business growth is not a marketing problem, or technology problem – it’s everyone’s problem and the line between CMO, CTO and CIO is certainly blurry. The drive is excelling in terms of customer experience and their overall interaction with a company or brand, with all communication channels and client service platforms, AI enabled bots, online…
Johnny’s Guitar Drive-In used to be dressed in information overload. There were burger signs, hot dog signs and prices all over the building and it looked a mess. They needed a more effective way to communicate their specials, upcoming events, waiters on duty and keep their customers entertained. Owner, John Kongos, came up with the…
As Medscheme provides sustainable healthcare solutions to approximately 20 medical aids and touches more than 3.2 million lives, it is vital branch visits are a positive experience. With their strong emphasis on stakeholders’ needs, Medscheme recognised the need to introduce a queue management system into their busy Pretoria, Roodepoort and Durban branches. The previous manual…