Author: roger

What are holograms good for anyway?

Today we borrow some content from Computerworld, more notably from Mike Elgan composing this piece titled, “The future of 3D holograms comes into focus.” In it, Mike discusses some of the new technologies to look out for, including Microsoft’s Hololens headset and a competitor from Magic Leap called “Lightware”. While these Augmented Reality (AR) headsets…

Don’t just play, deliver a ‘royal flush’ through data visualisation.

The human brain processes visual information more easily than written information . . . a picture telling a thousand words and so on, agreed? Now take that same philosophy and apply it to the way we display data for whatever purpose. It could be an exhibition, a presentation, internal company communication . . . literally…

PDT delivers technologies that connect people, brands and messages.

How do you cut through the noise? In a world of rapid digitisation this is the billion-dollar question. And there are many answers to that question, some more valid than others and, some, more timing appropriate for your business (and your customers) right here and now. The reality is that technology is overwhelming and there…

How display holograms can give fashion retailers the edge in 2019

Bricks and mortar retailers all face a significant business challenges, such as: finding new and interesting ways to entice consumers in-store instead of “online only” and gaining greater share of the foot-traffic that’s already in a mall, shopping center or retail space. In many ways the “physical” store environment mirrors the digital world. Imagine a…

Capitalising on the rise of experiential retail.

Everybody looks at trends to help shape their company focus – and retail is no different. It doesn’t mean that “trend” should be your only guiding light of course. Often, the keys to really unlocking the potential of your business already exists in-house and relates to basics like quality (products and service delivery), the overall…

PDT’S HOLOGRAM SOLUTION FOR FALKE AT TWO EXPOS

FALKE’s main driver for success at two major Expos was a new look with fresh vibrancy. They wanted to increase their exhibition stand’s size, believing the bigger stand would create an greater impact and be a consumer drawcard. PDT showcased two of their hologram units on the FALKE stand at the Cape Town Cycle Tour…

JOHNNY’S GUITAR DRIVE IN ROCKS CUSTOMERS

Johnny’s Guitar Drive-In used to be dressed in information overload. There were burger signs, hot dog signs and prices all over the building and it looked a mess. They needed a more effective way to communicate their specials, upcoming events, waiters on duty and keep their customers entertained. Owner, John Kongos, came up with the…

PDT’S SOLUTION TO MEDSCHEME’S QUEUE MANAGEMENT

As Medscheme provides sustainable healthcare solutions to approximately 20 medical aids and touches more than 3.2 million lives, it is vital branch visits are a positive experience. With their strong emphasis on stakeholders’ needs, Medscheme recognised the need to introduce a queue management system into their busy Pretoria, Roodepoort and Durban branches. The previous manual…